Meet Our 2023 Sponsors

Our title sponsor for the 2023 season is Brick Wheels! We are so thankful to have the support of Traverse City’s premier bike shop. Brick Wheels has inventory and support to keep cyclists of all kinds rolling. Regardless of your biking background, racer, commuter, weekend warrior, or just looking for your first bike. Brick Wheels has the experience, knowledge and welcoming staff to take care of all your needs.

Max’s Service has been serving Traverse City for over 60 years. The GLORI team is honored to have a business that’s staple of the Traverse City community sponsor the team. Max’s Service has all of your favorite appliances at an affordable and competitive price. Max’s makes it easy for customers to walk in and shop in the showroom where you can feel, touch, and experience appliances before you buy! Max’s also offers delivery and installation to make the often stressful experience of buying new appliances easy and seamless. 

 Some of you may know them as a sponsor of the Max’s Mud Pit just before the finish line of the springtime classic Mud Sweat and Beers race. Now you can also know them as a GLORI sponsor, thankyou Max’s Service!

Introducing sponsor of the GLORI team North Bay Produce! North Bay Produce is a cooperative of more than 30 grower-owners from North, Central, and South America, producing fresh fruits and vegetables year-round – from asparagus to apples, berries, and snow & sugar snap peas. Headquartered in Traverse City, the international company markets and distributes the products worldwide. GLORI is excited to have a company that focuses on working with family farms, growing sustainability, and promotes the safe cultivation and distribution of fresh, nutritious, contaminant-free produce.

We are excited to have support from KAL Excavating. KAL Excavating is a Leelanau County-based business located in Omena, Michigan. For over 70 years, KAL Excavating has served Leelanau, Grand Traverse, and Benzie Counties. KAL Excavating provides a full line of excavation and aggregate services, including site development, residential and commercial site work, road construction, underground water, seawalls, and many other services. With a long history in Northern Michigan and a history of supporting the cycling community, we are grateful to have KAL Excavating as a sponsor for 2023!

New Routes Wellness is a GLORI sponsor for 2023! Olivia McCrillis at New Routes Wellness helps us riders stay healthy throughout the season with mobility training. Off the bike work is just as important as on the bike work when you are trying to get the most performance out of your body! Whether you are trying to perform your best or simply get in touch with your body, Olivia New Routes Wellness can help you achieve your wellness goals.

Introducing, sponsor of the GLORI team. We are happy to have the support of a local company that produces solutions for the many interesting problems cyclists can face when storing, or servicing equipment. has a simple mission, to make gorgeous, functional, and innovative storage solutions for your home, garage, trailer, or wherever you park your bike. offers mounts and accessories for their unique storage system, so no matter how technologies change or what bike you bring home, you’ll have a sure-fire way to keep your rig safe, secure, and ready to roll.

Plamondon Shoes, a staple of downtown Traverse City, is a GLORI sponsor for 2023! Plamondon Shoes specializes in providing comfortable quality footwear for the entire family, with an emphasis on styles designed for those who lead an active lifestyle. Plamondon Shoes offers the exceptional customer service of a small family business. The GLORI team is proud to have another staple of Traverse City on board as a sponsor for the 2023 season!

Stone Hound brewing has made its mark in the East Bay area the past few years! After taking on a few different iterations and exploring several different locations around Northern Michigan, Stone Hound finally found a home in Acme Township! Having a bike friendly location was high on their list of priorities. Stone Hound is located on the TART trail, approximately one mile away from the VASA Trailhead. Along with having a selection of craft beer, Stone Hound has a delicious plant-based menu that serves a perfect post ride meal! Thanks to Stone Hound for being a GLORI sponsor for 2023!

Performance is going to be key at many events for us riders during the race season. Performance Chiropractic helps us perform at a high level and Dr. Don and Dr. Julie can help you stay healthy and feel your best. Dr. Don and Dr. Julie are a husband and wife team, who together have dedicated their lives to bettering the vitality of their community for more than 30 years. Performance Chiropractic works to get people together in Traverse City through local events. You can expect educational workshops and even fun sledding days at local parks. We are happy to have Performance Chiropractic as a sponsor of the GLORI team for 2023.

We are proud to have support from Keen Technical Solutions for 2023. Keen provides solutions to the toughest energy challenges facing business and property owners in any industry. Keen’s team of energy consultants can identify opportunities to increase efficiency and lower energy costs. GLORI is happy to work with a sponsor that is focused on creating sustainable energy solutions and a greener footprint! 

Some of you may know Keen because of the infamous Keen mile single track or the party/drumline at Make it Stick and Anita’s Hill during the Iceman race!